[ERFC - 524] Implementation of decentralized identity in user-centric Web3 product development

User-centric development proved to be imperative for any successful digital product. Decades of data marketing behind us showed how important is to track, collect insights and examine patterns in user behaviors. Those insights consider the must-have “know-how” of every successful product. According to the PWC digital product Study [1], data analytics and artificial intelligence (AI) are the new backbones of digital product development. However, unlocking new technology fields like the blockchain industry becomes a problematic question. User-centricity is the subject of many debates as well as the fact of how to achieve it. In a world that lies on high privacy and decentralization, data is strict and is kept to itself. Therefore one of the burning questions is how to find a way to use it and not misuse it and build more user-centered products.